Google Ads in Spanish

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Google AdWords in Spanish

Spanish Keywords and Ad Copies

Google Search Campaigns in Spanish

Before to start with the campaign build, I will study your products or services to understand your business model fully. If you already have one, I can also analyse your existing google ads campaign. Once we determined the campaign goals, I will propose an initial campaign structure, as well as ad copies and a set of keywords. I will keep nurturing this et of keywords once the campaign is live by using the search terms report. As a native Spanish speaker, I don´t need to translate your keywords, because I can directly come up with them in my native language. Same goes with the ads; I don´t need to translate them, because I can localise them into Spanish.

Google Banners in Spanish

Banner Design & translations

If you want to run a google display and remarketing campaign, you will also need a set of banners in Spanish. If you have your own in-house design department, I can help you with the ad copy translations. But if that is not the case, I can also get you a professional banner design.

Translate Your Landing Page into Spanish

Design and content creation

Using keywords in Spanish may be a good idea, but it will only be effective if your landing page is in Spanish too. We have to be consistent by sending users to specific landing pages. Consequently, we should never use keywords and Ads in Spanish if we don´t have a landing page translated. If you already have one, I can help you to optimise it by adding the most relevant keywords for your campaign and business. But If you don´t, we can build one from scratch one. I can also help you to find a Spanish translator if you need to translate your entire website.

Targeting the Hispanic Market with Google Ads?

Localized Google Ads campaigns in Spanish

Adapt your message to Spanish audiences

While a translation of your ads is just rewriting the text into a different language, I can take your campaign beyond that by adapting your message to the Spanish audience. Therefore, I would not only translate your campaigns but build them from scratch in my native language.

Bilingual & Spanish-Speaking Audiences

Best practices to target bilingual countries

Depending on the product of services you want to advertise, and the countries you want to target, you may need to build your campaigns in more than one language. For instance, in the US, there are  forty million Spanish speakers, making very relevant a campaign is Spanish complementing the primary campaign in English. But also, when targeting Spanish speaking countries; because many native Spanish users use English keywords when searching for certain services or products. Therefore, it’s essential to know how to use the language settings correctly and how to structure a multilingual campaign using the best practices to target bilingual audiences.

Multilingual Google Ads Campaigns

Advertising in multiple languages and countries

Managing campaigns in multiple languages and/or countries is also one of my areas of expertise. Thanks to my international network of Google Ads Specialist (who can build your campaign on his native language), I can deliver and manage campaigns in nearly any language. In fact, most of the accounts I manage are running in at least two languages.

Four of the most crucial task you have to take into account during the process of building a multilingual campaign are:

Multilingual keyword research

Due to every language has its peculiarities, a simple translation by a professional translator could not be enough. Consequently, the person best placed to ensure a comprehensive set of keywords is going to be a google ads specialist who can build the campaign in its own language.

Ad copy translations

The quality of translation is sure a critical component, and Google ads has its peculiarities; the length of the headlines, descriptions, site-links, callouts, and its limitation of characters. A professional who understands Google Ads will be able to adapt your message, also taking into account Google ads features.

Campaign structure & settings

Campaign structure is the key to the success of any Google Ads campaign, especially when building a multilingual one. Consequently, campaigns and ad groups should always be separated based on language. As a result, the account structure may become quite complicated, making quite tricky the future campaign optimisation. Besides, you also need to fully understand how the language settings work to drive the uses to the correct campaign because you don´t want to send a user to a campaign and land page different from the language he is using on his search query. We have to take into account whether or not the user’s Google interface language matches one of the languages your campaign in using.

Localised landing page

Lastly, make sure the landing page is translated by a professional. The landing page is where the users get from the first impression of your company. Google ads can send qualified traffic to your page, but your landing page is where your potential clients are going to make the buying decision. Therefore, you don´t want to send them to a page poorly translated, because this will make your website less trustworthy.

Get Expert Advice for your Google Ads in Spanish

Talk to an AdWords Consultant in Spain